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What is a hang tag

When it comes to clothing tags, we are not unfamiliar. From the perspective of texture, most of the materials used for making hanging tags are paper, as well as plastic, metal. In addition, new types of tags made of holographic anti-counterfeiting materials have also emerged in recent years. From the perspective of its shape, it is even more diverse: there are long bars, folded shapes, circular shapes, triangular shapes, pocket inserts, and other special shapes, which are truly colorful and dazzling.

The design and printing of clothing tags are often exquisite and have a wide range of connotations. Although each clothing company has its own unique hanging tags, most of them are printed with the factory name, address, phone number, postal code, logo, etc. Some enterprises also need to indicate the nature of the company (such as Sino foreign joint ventures, sole proprietorships, etc.); Some clothing manufacturers simply treat small hanging tags as a miniature "advertisement", printing photos of famous models and beautiful women wearing their own products on them, giving people a more intuitive feeling, making consumers have a deeper impression of their products, and playing a good promotional role; Some manufacturers, in order to thank consumers for purchasing their products, often print words of thanks and wishes on their hanging tags, giving people a sense of familiarity; Some hanging tags are more like a card The product user manual not only prints the fabric and performance of the product, but also the water temperature, washing method, type of cleaning agent, and how to maintain it on the label. This shows that manufacturers are very responsible for consumers. In addition, with the increasing prosperity of the clothing market, competition is bound to become more intense. Some famous brand manufacturers, in order to protect their products from counterfeiting The infringement of counterfeit and inferior products involves the use of various holographic anti-counterfeiting tags and barcodes at all costs. This not only protects the interests of the enterprise itself, but also safeguards the rights and interests of consumers.

Although clothing tags are small, they are a link between fashion itself and consumers. It is an inevitable product of modern fashion culture, which plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products. Therefore, if we compare hanging tags to fashion brands, it is perfectly appropriate. However, it is regrettable that there are still a considerable number of clothing companies that lack awareness of this point, and even some well-known fashion brands in China have not yet registered trademarks, which provides speculators with opportunities to take advantage of. Once such products are counterfeited, they will not receive legal protection.

The design, printing, and production of clothing tags must be very meticulous, especially in graphic design. It should be treated as a small print advertisement, and the following elements should be carefully considered: necessary ingredient descriptions and washing instructions, especially washing instructions, should not be too simple; For functional clothing such as Down jacket, plastic underwear, thermal clothing, etc., there should be detailed instructions for use. Do not simply use several standard washing icons to reflect. Detailed explanations can reflect the company's responsible and considerate attitude towards customers; For complex instructions, they can be created in the form of legends or even cartoons, which is vivid and innovative; Images can be used appropriately, such as photos of famous models and beautiful women wearing products, to give people an intuitive feeling and make consumers have a sense of brand products

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